26 CRAZY Statistics About the Exploding CBD Industry (Demographics, Use Habits, Market Value, & More)

If there’s one thing that everyone can agree on, it’s that the CBD industry is blowing up. But as an emerging industry, many questions linger about who exactly is using CBD, what they’re using it for, and how well it works. Many claims are bandied about, but how many are backed up by hard data? 

We set out to get some answers on CBD users and the CBD market, and some of what we found may surprise you. To get these answers we tracked down and read through all of the largest available surveys on CBD users. When the data conflicted, we gave special weight to surveys that featured nationally representative demographics. 

Our main sources for these statistics were:

Collectively, these surveys detail the views on CBD (and usage habits) of more than 10,000 Americans. Bits and pieces can be gleaned from each individual study, but together they provide a striking (and strikingly positive) image of CBD use. On the whole, Americans (especially younger Americans) are well-aware of CBD and view it as an effective treatment for a number of ailments, even as an alternative to pharmaceuticals and OTC medications. 

Keep in mind that, while these are the most exhaustive studies currently available, they’re far from definitive, and a clearer picture (with much more data) is sure to emerge as CBD continues its ascent to the top of the health and wellness mountain. 

Read on to get a clear look at the CBD market and the CBD user in 2019. 

CBD Demographic Statistics

Summary: CBD use is distributed relatively evenly amongst various income and age groups, though young people are particularly open to CBD use. Americans are very familiar with CBD and have a positive view of it, although the overall percentage of people who have tried it is relatively small (18%). 

1. 18-34 year-olds comprise 39% of hemp-derived CBD users

2. 10% of Americans between ages 18-44 use CBD regularly

This might have something to do with the fact that anxiety is the most common ailment treated with CBD (see below), and millennials are experiencing anxiety at twice the average rate.

3. The 18-29 demographic is more open to CBD than any other: 40% of have tried CBD 

4. Western states are the most CBD-friendly

Of US adults that have tried CBD, 27% live in a Western state (the next most CBD-friendly region is the Midwest which represents 18% of CBD users

5. White Americans are more likely to use hemp-derived CBD than any other ethnicity

64% of hemp-derived CBD users surveyed by the Brightfield Group were caucasian.

6. 44% of hemp-derived CBD users are college graduates

Compared to only 34% of the population having a college degree.

7. 44% of hemp-derived CBD users are middle class ($30k-$100k/year)

8. Americans overwhelmingly express support for CBD use, including as an alternative to pharmaceuticals

Of those who are familiar with CBD, over 80% support its use. 56% support using CBD as an alternative to pharmaceuticals.

9. 86% of Americans have heard of CBD; 18% have tried it 

10. 7% of Americans are regular CBD users

CBD Market and Economic Statistics

Summary: CBD markets are experiencing staggering and rapid growth, as interest in CBD grows exponentially. This has led to a proliferation of CBD purveyors, some of whom are less than reliable. The business end of CBD is being spearheaded by women, who have founded the overwhelming majority of CBD businesses. 

11. Charlotte’s Web is the most popular CBD brand in the US

12. The CBD market is projected to grow to $16 billion by 2025

The CBD market was worth $327 million in 2017 and ballooned to over $1 billion in 2018

13. Google Searches for “CBD” have more than quadrupled since 2017

Via Atlas

14. Online sales currently comprise 60% of all CBD sales

15. There are over 1000 CBD brands currently on the market

16. Nearly 70% of CBD products are mislabelled

17. Availability of CBD in the US increased by 80% in 2018 alone

18. Women are founders or general managers of over 75% of CBD brands

Statistics on CBD Use

Summary: CBD is commonly used both to alleviate specific ailments and as an overall relaxer/stress-reliever. CBD users rate their experience with CBD very positively (especially relative to pharmaceutical alternatives). 

19. People most commonly use CBD for relaxation; anxiety is the most common ailment treated with CBD

20. 80% of CBD users found the CBD products they use to be either “effective” or “very effective”

21. 52% of CBD users consider CBD to be “more effective” or “much more effective” in relieving medical conditions than Over the Counter (OTC) products

22. 22% of CBD users replaced some type of medication with CBD

23. Of those who replaced some type medication with CBD, 36% replaced a pharmaceutical opioid (oxycodone, percocet, etc.) 

24. CBD-infused drinks and edibles are the most popular form of CBD

25. 74% of CBD users experience NO side effects

26. Millenials use CBD more for stress and anxiety, baby boomers use CBD more for joint pain

32% of millenial CBD users use CBD for stress and anxiety, compared to 12% of boomers. Meanwhile, 42% of boomers user CBD for joint pain, compared to only 15% of millenials (not much surprise there, really). 

Conclusion

The gap between the number of people who have heard of CBD and the number who have tried it indicates there’s still a lot of growth potential, especially considering how CBD-friendly young folks are and the generally positive attitudes Americans have towards CBD. Add to that CBD’s broad applicability and the fact that users report overwhelmingly positive experiences, and you’ve got the makings of a true health and wellness juggernaut that’s on its way up. 

Sources

  1. https://daks2k3a4ib2z.cloudfront.net/595e80a3d32ef41bfa200178/59946dd86c6b200001c5b9cb_CBD_-_HelloMD_Brightfield_Study_-_Expert_Report_-_FINAL.pdf
  2. https://www.consumerreports.org/cbd/cbd-goes-mainstream/
  3. https://qz.com/1590765/survey-shows-americans-use-cbd-to-treat-anxiety-and-stress/
  4. https://www.forbes.com/sites/irisdorbian/2019/03/12/cbd-market-could-pull-in-16-bln-by-2025-says-study/#3e0bbaee3efd
  5. https://qz.com/work/1483697/millennials-experience-work-disrupting-anxiety-at-twice-the-us-average-rate/
  6. https://www.pressherald.com/2019/02/25/analysis-nearly-7-percent-of-americans-use-cbd-cannabis-compound/
  7. https://www.theatlas.com/charts/BkicPNTKV
  8. https://www.getlimelight.com/learn/ecommerce-trends/now-is-the-time-to-start-your-cbd-ecommerce-business/
  9. https://www.forbes.com/sites/debraborchardt/2017/08/02/people-who-use-cannabis-cbd-products-stop-taking-traditional-medicines/#e6b7c5228170
  10. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5818782/
  11. https://www.directsellingnews.com/cbd-sellers-highlighted-chi-tribune/
  12. https://www.greenentrepreneur.com/article/332514
  13. https://loudcloudhealth.com/cbd-statistics-infographic/